The Jump Fist
Justice. Just Dweet.
A likkle personal project I worked on... Jumpman meets Justice.
There were a lot of calls for sports brands to invest in deprived and underdeveloped communities as companies unfairly profit off the likeness of the culture and our bodies.
The NBA is 74% Black. The NFL is 69% Black. But we've all heard the stories of struggle, homelessness, violence etc from athletes during their come up.
In 2020, Nike, Inc. committed to investing $40 million over 4 years to support the Black community in the U.S. The Jordan Brand committed $100 million over 10 years to fight systematic racism.
I'm interested in seeing how these committed funds and reforms help our community. In the meantime, a percentage of proceeds from these sales will be donated to grassroots organisations. Drop a note in the order box if you have specific organisations in mind!
- Front: The type of Jump Fist, the text message & flag/colours behind the Jump Fist
Find the Embroidered Jump Fist version here