The Jump Fist (Embroidered)
Justice. Just Dweet.
A likkle personal project I worked on... Jumpman meets Justice.
There were a lot of calls for sports brands to invest in deprived and underdeveloped communities as companies unfairly profit off the likeness of the culture and our bodies.
The NBA is 74% Black. The NFL is 69% Black. But we've all heard the stories of struggle, homelessness, violence etc from athletes during their come up.
In 2020, Nike, Inc. committed to investing $40 million over 4 years to support the Black community in the U.S. The Jordan Brand committed $100 million over 10 years to fight systematic racism.
I'm interested in seeing how these committed funds and reforms help our community. In the meantime, proceeds from these sales will be donated to local organisations of the buyer. Drop a note in the order box if you have specific organisations in mind!
- Front: The text message & flag/colours behind the Jump Fist
Find the Jump Fist Print version here
Why not check out our 2nd iteration. The Jump Fist meets NBA Tommie