The Jump Fist: Justice. Just Dweet.
Justice. Just Dweet.
The Jump Fist Collection. A personal project where the Icon meets the Movement.
The Context
For too long, major sports brands have profited off the likeness of our culture and our bodies while investing little back into the deprived communities where that talent is born. We've all heard the stories of struggle, homelessness, and violence from athletes during their come up.
74% of the NBA is Black
69% of the NFL is Black
Accountability & Action
In 2020, Nike, Inc. committed to investing $40 million over 4 years to support the Black community. The Jordan Brand committed $100 million over 10 years to fight systematic racism.
I'm interested in seeing how these committed funds and reforms actually help our people. This collection stands as a reminder of that promise.
🤝 Our Pledge: In the meantime, a percentage of proceeds from these sales will be donated to grassroots organisations.
Have a specific organisation in mind? Drop a note in the order box!
Have a specific organisation in mind? Drop a note in the order box!
Customise Your Fist
Make the message yours. Customisation options include:
- The Design: Choose your specific Jump Fist style.
- The Message: Customise the text slogan.
- The Flag: Add your island's flag or colours behind the Jump Fist.
